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Creative Direction

Cohesive story and art direction for launches, campaigns, and shoots. We provide end-to-end guidance, ensuring purpose and design are fully aligned to translate your vision into powerful visual storytelling.

BRANDING

Strategy and identity with refined design and measurable impact. We build timeless identities rooted in soul, story, and strategic clarity, empowering you to lead with confidence.

SERVICE GUIDE

Bespoke branding solutions

human-led story telling. purpose-built strategy. for brands shaping the new era

Choose Foundation, Signature, or Refine, each with defined scope and timelines.

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BRANDING

BRANd FOUNDATION SPRINT

Launch with an Impact: Your Brand Starter Kit The Brand Essentials Package has been designed for startups and small businesses, this stream-lined package prioritises high-quality visuals with a quick turnaround for a strong foundation for the brand.

    • You're an early-stage founder.

    • You need a clear brand direction, fast.

    • You want a strategic blueprint before a full-scale investment.

    • Strategic Direction: A collaborative session to define your brand's core.

    • Visual Blueprint: A Creative Direction Board and one-page style sheet with your logo suite, typography, colour palette, imagery.

    • Timeline: 3-5 days.

    • Investment: Please enquire for a detailed proposal.

BRANDING

BRANd SIGNATURE

We don't just build brands, we build legacies. This is our flagship offering, a comprehensive solution to crafting a powerful and unforgettable brand ecosystem from the ground up. We delve deep into your vision, goals, and audience, crafting a timeless identity that resonates deeply and fuels your success.

    • You are ready to invest in a robust, future-proof identity system.

    • You need a strategic partner to build a brand that lasts.

    • You are interested in an exclusive, high-touch partnership opportunity.

  • Strategic Foundation: We work as your strategic co-pilot to build a rock-solid foundation for your brand. This includes:

    • Brand purpose, mission, and values.

    • Positioning & messaging framework.

    • In-depth audience clarity.

    Visual Identity: We craft a complete and timeless visual system that is intuitive, stylish, and strategy-led. This includes:

    • A versatile logo suite (primary, secondary, and logomark).

    • A cohesive typography hierarchy for headlines and body.

    • A curated colour palette with usage rules.

    • Creative Direction for brand imagery.

    Brand Ecosystem: We provide all the tools you need to apply your brand with consistency and confidence. This includes:

    • A comprehensive Brand Guide (30-40 pages) for all usage.

    • An organised asset library with all final files.

    • Essential print designs (e.g., business card, stationery).

    • A Social Media Starter Kit with templates.

    • Timeline: 4-6 weeks.

    • Investment: Please enquire for our Founders Rate, available for a limited time.

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BRANDING

BRANd REFINE & REBRAND

Think of this as a deep breath and a fresh start. The Brand Refine service is for established brands seeking an intentional evolution. We sharpen and modernise what already works, helping you reconnect with your core values and update your identity to resonate more deeply with your audience for your next chapter of growth.

    • You have an existing brand that needs a modern update.

    • You feel a disconnect between your current identity and your vision.

    • You need a strategic partner to elevate what's already working.

    • Strategic Audit: An audit of your existing brand with a new creative direction.

    • Identity Update: Refined logo, typography, and colour palette.

    • Brand Micro Guide: A concise guide with all updated assets.

    • Timeline: 2-3 weeks.

    • Investment: Please enquire for a custom proposal.

CREATIVE DIRECTION

From concept to launch, we craft the vision, visuals, and direction that bring your brand’s products, campaigns, and experiences to life.

A cohesive, purpose-led creative output that elevates your brand’s presence and resonates with your audience.

CREATIVE DIRECTION

From seed to market - we lead the creative and design direction of your brand’s products, campaigns, and experiences, guiding every detail from concept to execution with strategic and aesthetic impact. Our Creative Direction service bridges the gap between vision and reality. Whether you’re a new founder defining your visual story or an established brand launching a new campaign, we partner with you to craft the cohesive vision, visuals, and aesthetic direction that co-create compelling work and build undeniable market presence.

    • You're a new founder ready to establish a confident visual identity for your personal brand.

    • You need end-to-end creative guidance for a campaign or launch.

    • You're seeking an ongoing partner to ensure your content is always on-brand and strategic.

  • Project-Based Direction:

    • Personal Branding: Creative direction for your brand shoot, including wardrobe, styling concepts, shot lists, and production briefs.

    • Campaigns: Strategic concept boards, production briefs, and a rollout plan for your launch.

    Fractional Creative Leadership:

    • Monthly creative oversight for your content calendar and brand moments.

    • On-demand direction for social media and digital assets.

    • Development of new creative concepts and briefing of external teams.

    • Timeline: Project timelines vary based on scope. Retainers are a minimum of three months.

    • Investment: Please enquire for a bespoke proposal.

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Brand Extensions

WE CREATE INTUITIVE, STYLISH, AND STRATEGY-LED EXTENSIONS THAT CARRY YOUR BRAND FROM IDENTITY TO IMPACT.

For our partners who need to scale their brand beyond its core identity, we offer a selection of creative extensions.

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NOVAÏ Brand Extensions

The NOVAÏ Brand Extensions service is where a powerful identity evolves into a dynamic presence. This is a bespoke offering exclusively available to our clients who have completed their core branding with us. We ensure your brand’s voice and aesthetic remain cohesive across all touch-points - from your digital home to your physical collateral. These services are custom-built to your needs, providing a seamless and intentional path for your brand’s continued growth.

    • You have completed a core branding project and are ready to scale your identity to new touchpoints.

    • You require a cohesive, custom solution for your website or a special project.

    • You value a seamless creative process with a strategic partner who understands your brand at its core.

    • Web Design:

      • Site map and wireframes.

      • Full UI design and responsive build.

      • Basic SEO and analytics setup.

    • Custom Projects:

      • Deliverables are custom-scoped based on your project's unique needs (e.g., art direction, custom design assets, production briefs).

    • Timeline: Project timelines are bespoke and determined after a full consultation on the scope of work.

    • Investment: All Brand Extensions are priced on a custom basis. Please enquire for a bespoke proposal.

COLLABORATIVE BRANDING COLLECTIVE IMPACT;

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