My path began in fashion business, but it wasn’t creative enough for me. I transitioned into fashion styling, drawn by my love for clothing, aesthetics, and self-expression.
But it was a 'divine' breakdown that rerouted EVERYTHING.

House-bound and re-evaluating my life, someone asked me to design a logo. That small moment became a doorway into design, into purpose, and ultimately into a practice that balances creative freedom with strategic clarity. That’s what I bring into every brand I build.

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What began as Dominique Fernandez Studio evolved into NOVAÏ, a place where soul meets strategy and brand becomes a tool for transformation.
The heart of NOVAÏ is: Collaborative branding; collective impact.

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Today, I move fluidly between roles: creative director, brand strategist, intuitive guide. I walk alongside founders as they build something timeless. My work blends deep empathy and sharp clarity; 50% logic, 50% creative flow. I believe in data, foresight, and commercial strategy. But I also believe in intuition, beauty, and narrative as leadership.

NOVAÏ exists for purpose-led people, those building not just businesses but movements.

 

Our studio uniquely combines high-end aesthetic, strategic precision, and spiritual intelligence. We design for resonance, not just recognition.

Because branding, when done right, isn’t just visual. It’s energetic.

It’s not just storytelling. It’s soul work.
It’s how legacy begins.

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 Dominique x